Over the months of December and January, James Wragg will attempt to ride as far as he can around the UK mainland coastline to raise funds for the World Land Trust. He'll be cycling alone but with the inspiration and motivation of those who follow the project to spur him on.
Join James' mission to cycle for change and set your own challenge across the two months. Find some sponsorship from friends and family and help to protect primary rainforest.
Follow James on social media, send him a message of support and encouragement, offer a garden to camp in or even a sofa for the night, brew him a coffee on the way or just wave and cheer as he goes past!
Over 2 months, James will attempt to cycle 4000 miles, solo, around the UK mainland coastline, on a plant-based diet, in winter. Let James inspire you to set your own cycling challenge for the two months. Pledge your own target distance and face the cold this winter!
Climate change is real, it's happening already, but it isn't too late to make a positive change.
The World Land Trust are an amazing charity with a very simple mission, to buy, protect and preserve land which is under threat. Primarily rainforest. This is one of the most effective ways that we can fight back against climate change.
All funds raised by Cycle for Change will be donated directly to the World Land Trust to preserve the Laguna Grande nature reserve in Guatemala, helping to protect and preserve a 4000-hectare area of primary rainforest.
To reflect his determination to be as ethical as possible, all James's nutrition will be plant-based, with as little single-use plastic as possible and all brand partners are carefully chosen as to echo James's environmental ethos.
If you want to help James out on his travels around the island, follow him on social media, send him a message of support and encouragement, offer a garden to camp in or even a sofa for the night, brew him a coffee on the way or just wave and cheer as he goes past!
Check out the planned route below to see how you can get involved!